Top 5 Entertainment Mascot Games in New Zealand: Q2 2025 Performance

In the second quarter of 2025, the top entertainment mascot games in New Zealand showcased varied performance trends on a unified platform, combining data from both iOS and Android. Here's a closer look at the weekly downloads, revenue, and active user trends for these popular games, as derived from Sensor Tower's comprehensive analytics.

Minion Rush: Running game by Gameloft experienced fluctuations in weekly revenue, peaking at about $113 in late April. Downloads saw an initial surge, reaching 775 in early April, with a notable increase to 690 by the end of June. Active users hovered around 2.9K at the start, with minor variations, ending the quarter at approximately 2.6K.

SEGA’s Sonic Dash: Fun Endless Runner showed a significant revenue spike in early May, reaching $141, before stabilizing. Download numbers were mostly steady, with a minor peak at 556 in late June. Active users remained robust, maintaining around 28K throughout the quarter.

The World of Peppa Pig NETFLIX saw a gradual increase in downloads, peaking at 809 in late May. Revenue was minimal with a slight rise to $24 in early June. Active users increased from 31 in early May to 930 by late May, before slightly declining.

Hello Kitty Nail Salon from Budge Studios had a notable revenue increase, closing the quarter with $165. Downloads fluctuated, with a significant rise to 537 by the end of June. Active users started at around 1.8K, growing to 2.6K by the quarter's end.

Finally, Sonic Forces: Run Battle Game also from SEGA, recorded consistent weekly revenue, maintaining around $200 for most of April. Downloads showed a steady climb, reaching 370 in late June. Active users remained stable, ending the quarter with approximately 1.3K.

For more detailed insights and analytics, visit Sensor Tower's platform.